Privacy policy

1. Introduction

Clearivia ("we," "us," or "our") is committed to protecting your privacy and ensuring that your personal information is handled with care, security, and transparency. This Privacy Policy explains how we collect, use, disclose, and store personal information when you visit our website tryclearivia.com, use our services, make a purchase, or interact with us in any way. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which regulate the collection, storage, use, and disclosure of personal information by Australian businesses.

By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as outlined herein. If you do not agree with any aspect of this Privacy Policy, you should refrain from using our website and services. Your privacy and data security are of paramount importance to us, and we strive to be transparent in how we manage the information you provide.

2. What Personal Information Do We Collect?

We collect personal information that is necessary for us to provide our services efficiently and legally. The type of personal information we collect depends on how you interact with our website and services, but generally includes:

  • Identity and Contact Information: Full name, email address, phone number, postal address, and billing/shipping details.
  • Account Information: Username, password, preferences, and order history.
  • Transaction Details: Payment information, purchase history, and order confirmations.
  • Marketing Preferences: Your preferences regarding promotional offers, newsletters, and other marketing communications.
  • Technical and Device Information: IP address, browser type, device details, and online activity related to our website.
  • Customer Service and Communications: Any messages, inquiries, feedback, or complaints you submit to us via email, chat, or other communication channels.
  • Cookies and Tracking Information: We collect data about your interactions with our website through cookies, pixels, and analytics tools, which help us improve functionality, measure website performance, and personalize your experience.

We may also collect additional personal information where required by law or where necessary to verify your identity for security purposes. Providing personal information is voluntary, but failure to provide certain details may prevent you from accessing some of our services or completing a purchase.

3. How Do We Collect Personal Information?

We collect personal information in several ways, primarily through direct interactions, automated technologies, and third-party sources. When you provide information directly, this may occur when you register for an account, complete a purchase, subscribe to a newsletter, participate in surveys, or contact customer support. Automated data collection occurs when you browse our website, where cookies and analytics tools gather details about your browsing activity, device type, and site interactions. Additionally, we may receive personal information from third-party providers, such as payment processors, logistics partners, and marketing affiliates, who assist in transaction processing, order fulfillment, and customer engagement.

4. How Do We Use Your Personal Information?

We use personal information for a range of business, legal, and operational purposes, all of which are necessary to facilitate a seamless shopping experience, ensure compliance with regulatory requirements, and enhance customer satisfaction. Personal information is used primarily to process and fulfill orders, including confirming transactions, arranging deliveries, and providing order updates. We also use this information to manage customer accounts, personalize user experiences, and provide tailored recommendations based on browsing and purchase history.

Additionally, we use personal information to improve our website’s usability, enhance service efficiency, and conduct analytics to understand user behavior. This allows us to identify trends, optimize marketing campaigns, and refine our overall business strategy. Personal information may also be used for direct marketing purposes, including sending promotional emails, special offers, and updates about new products or services, although you may opt out of marketing communications at any time. In situations where we are required by law to collect certain information for tax compliance, fraud prevention, or regulatory obligations, we will ensure that your data is handled in accordance with applicable legal requirements.

5. Disclosure of Personal Information

We do not sell or rent personal information to third parties; however, we may share certain data with trusted service providers and partners to facilitate essential business operations. This includes payment processors who handle secure transactions, shipping and logistics providers who ensure the delivery of orders, and IT service providers who maintain the security and functionality of our website. We may also disclose information to marketing partners who assist in conducting advertising campaigns, managing promotions, or analyzing customer engagement.

In some cases, we may be required to share personal information with regulatory authorities, law enforcement agencies, or other legal entities when compliance with Australian laws and regulations necessitates such disclosure. If our business undergoes a merger, acquisition, or restructuring, personal information may be transferred to the new business entity to ensure continuity of service under equivalent privacy protections.

6. How Do We Protect Your Personal Information?

We take security seriously and implement a range of protective measures to safeguard personal information against unauthorized access, misuse, loss, or disclosure. Our website is equipped with encryption technologies to protect sensitive information during transactions, and we utilize secure storage solutions to prevent data breaches. Additionally, we enforce strict access control policies to ensure that only authorized personnel can access customer information, and we conduct regular security assessments to identify and mitigate potential vulnerabilities.

Despite our best efforts to secure personal data, no system is entirely immune to security threats. In the event of a data breach, we will take immediate steps to contain the issue, notify affected individuals as required under the Notifiable Data Breaches (NDB) scheme, and work with cybersecurity professionals to rectify any weaknesses in our system.

7. Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), you have rights regarding your personal information, including the right to access the information we hold about you, request corrections to inaccuracies, and opt out of receiving marketing communications. You may also request the deletion of your personal data, subject to any legal requirements that require us to retain certain records for taxation or compliance purposes.

If you believe that we have mismanaged your personal information, you have the right to lodge a complaint with us, and if you are not satisfied with our response, you may escalate the matter to the Office of the Australian Information Commissioner (OAIC), which oversees privacy compliance in Australia.

8. International Data Transfers

If we transfer personal information outside Australia, we take reasonable steps to ensure that recipients comply with privacy protections equivalent to Australian legal standards. This includes contractual obligations with overseas partners to uphold data security measures and protect your personal information from unauthorized access. By using our services, you consent to such international data transfers where applicable.

9. Cookies and Tracking Technologies

We use cookies and tracking tools to enhance website performance, provide personalized experiences, and analyze user behavior. Cookies allow us to remember your preferences, improve site navigation, and measure the effectiveness of marketing campaigns. You can manage or disable cookies through your browser settings, but doing so may affect certain website functionalities.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy to reflect changes in laws, business practices, or technological advancements. Any updates will be published on our website, and continued use of our services after modifications are made will be deemed as acceptance of the revised policy. We encourage users to review this Privacy Policy periodically to stay informed of any changes.

11. Contact Information

For privacy-related inquiries, requests, or complaints, please contact our support team at info@clearivia.com.